Medium Design: A Masterclass in Visual Storytelling
By Michael Smith
In a world where visual communication is more important than ever before, Medium Design by Michael Smith is an essential guide to creating visually engaging and effective designs for any medium.
4.4 out of 5
Language | : | English |
File size | : | 335 KB |
Text-to-Speech | : | Enabled |
Enhanced typesetting | : | Enabled |
Print length | : | 36 pages |
Screen Reader | : | Supported |
With over 20 years of experience in the design industry, Smith has worked on a wide range of projects, from websites and apps to print publications and social media campaigns. In Medium Design, he shares his insights and expertise on how to use design to tell stories, communicate ideas, and create memorable experiences.
The book is divided into three parts:
- The Principles of Medium Design: This section covers the fundamental principles of design, such as typography, color theory, and composition. Smith also discusses the importance of understanding the audience and the context in which the design will be used.
- Medium-Specific Design: This section provides specific guidance on how to design for different mediums, such as print, web, and social media. Smith covers the unique challenges and opportunities of each medium, and offers practical tips on how to create designs that are visually appealing and effective.
- Case Studies: This section features a collection of case studies from Smith's own work. These case studies illustrate how the principles of Medium Design can be applied to real-world projects, and they provide valuable insights into the design process.
Medium Design is an essential resource for any designer who wants to create visually engaging and effective designs. It is a comprehensive guide that covers all aspects of design, from the fundamental principles to medium-specific considerations. With its clear and concise writing style, and its abundance of illustrations and examples, Medium Design is a must-read for any designer who wants to take their skills to the next level.
Praise for Medium Design
"Michael Smith has written the definitive guide to medium design. This book is a must-read for any designer who wants to create visually engaging and effective designs for any medium." - David Airey, author of The Visual Display of Quantitative Information
"Medium Design is a comprehensive and insightful guide to the art and science of visual storytelling. Smith's clear and concise writing style makes this book a pleasure to read, and his abundance of illustrations and examples makes the concepts easy to understand." - Jessica Helfand, author of Design: The Invention of Desire
"Medium Design is a valuable resource for any designer who wants to create visually engaging and effective designs. Smith's expertise and insights are evident on every page, and his case studies provide valuable real-world examples of how the principles of Medium Design can be applied to real-world projects." - Debbie Millman, author of Brand. New.
About the Author
Michael Smith is a designer, educator, and author. He has over 20 years of experience in the design industry, and his work has been featured in numerous publications, including The New York Times, The Wall Street Journal, and The Guardian. Smith is also a professor of design at the University of California, Berkeley.
Free Download Your Copy Today
Medium Design is available now from all major booksellers. Free Download your copy today and start creating visually engaging and effective designs for any medium.
4.4 out of 5
Language | : | English |
File size | : | 335 KB |
Text-to-Speech | : | Enabled |
Enhanced typesetting | : | Enabled |
Print length | : | 36 pages |
Screen Reader | : | Supported |
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4.4 out of 5
Language | : | English |
File size | : | 335 KB |
Text-to-Speech | : | Enabled |
Enhanced typesetting | : | Enabled |
Print length | : | 36 pages |
Screen Reader | : | Supported |